1. Retail & Digital Signage
2. Digital signage

Digital signage

The term digital signage means the use of digital content on both indoor and outdoor displays. Combinations of information, advertising and entertainment are visually produced as electronic posters, road signs, door signs or large-screen projections etc. Content, such as texts, images, videos or animations can be dynamically incorporated, allowing it to be continuously updated.

Digital signage consulting

Digital signage opens up new forms of business communication. Our specialists make the knowledge they have gained over the years available in consulting mandates. The risks and opportunities of your planned project are thoroughly analysed by highlighting usage-oriented, spatial, content-related, technical and project-focused aspects. This approach guarantees successful implementation of your ideas.

Digital signage solutions

Digital signage solutions combine information, advertising and entertainment. Depending on the target group and weighting of content types, we distinguish between the following areas:
 

	Visitor communication You want to greet customers and partners in person, give them the latest company news and taken them on a site tour (main system). Dynamically incorporating data, from your webpage, Intranet or Exchange for example, minimises the amount of administration work required.
	Internal communication You want to provide staff with the latest news and information on strategic decisions in a quick yet attractive way. Templates allow you to do this while observing the corporate design and underpinning the organisational culture.
	Public communication Dynamic and moving images have a good advertising impact. Since you can control display systems by location and time, you can always address the target group you want. Central administration keeps costs down.
	Retail communication You want to address your customers at the point where they are deciding on purchases and to measurably increase sales figures. You also want to tap into cross-selling potential and reinforce your image.

Digital signage services
Bison IT Services AG successfully acts as the general contractor for digital signage projects and offers professional project management. Bison IT Services AG can even be relied on once the consulting, engineering and rollout are complete. Our support organisation is on hand to provide remote or on-site assistance in an emergency to quickly restore your systems.

We ensure a smooth operation to allow you to achieve the most from your content!